HEPSIBURADA
CAMPAIGNS INTO SYSTEMS
Building digital and social frameworks for one of Türkiye’s biggest e-commerce brand
Project Overview
A long-term digital strategy partnership following a pitch win for Hepsiburada and Hepsipay. The task was bigger than campaign planning: the brand needed a clearer, more consistent way to show up across digital and social channels.
The challenge:
Beyond campaign thinking
Beyond campaign thinking
Hepsiburada needed more than strong individual assets. The task was to make its digital presence more consistent, more ownable and more useful across channels.
The strategy:
Building the digital operating system
Building the digital operating system
We translated the brand platform into a clearer digital structure both for the pitch and following communications: channel roles, social behaviour, content principles, brand equity cues and repeatable frameworks for always-on communication.
We developed TikTok and Instagram approaches designed around platform behaviour, cultural relevance and everyday shopping needs. We worked across digital and social touchpoints, including YouTube audits, TikTok frameworks and brand equity structures, to define what each channel should do and how it should contribute to the bigger brand.
We developed TikTok and Instagram approaches designed around platform behaviour, cultural relevance and everyday shopping needs. We worked across digital and social touchpoints, including YouTube audits, TikTok frameworks and brand equity structures, to define what each channel should do and how it should contribute to the bigger brand.
The outcome:
Long-run system
Long-run system
The work helped win the account and shaped digital and social strategy across Hepsiburada and Hepsipay. It moved from pitch thinking to practical frameworks the teams could actually use.
